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This website has the following on the web page, "Is the little sister of bodybuilding and gym equipment giant GymRatZ." Our analyzers viewed that the web site also said " Weve listened carefully to our loyal customers, and those new to us, whove suggested we create a more fitness friendly website so that more people may benefit from our good quality products at greatly reduced prices." The Website also said " To help you achieve your physique and sporting goals! Chat to like minded fitness enthusiasts on our Fitness Forum." The website's header had discount fitness equipment as the most important search term. It is followed by treadmill, life fitness, and rowing machine which isn't as ranked as highly as discount fitness equipment. The next words they uses is eliptical trainer. exercise bike was included and will not be seen by search engines.